Turns out, the neighbours have been up to quite a lot.

Keep an eye on competitor moves and see how they line up with what your customers are asking for.

Turns out, the neighbours have been up to quite a lot. New launches, pricing changes, shiny new features. Meanwhile, you're busy trying to keep your own picnic in order.

Picnic's Competitive Watch keeps an eye on competitor launches, pricing changes and product updates, so you can spend less time peeking over the fence and more time figuring out your next move.

What's happening across the meadow?

Picnic identifies your competitors and does the tedious bit for you, monitoring changelogs, release notes, product updates and other public announcements.

It pulls out key competitor moves, from new launches and pricing changes to deprecated features and acquisitions. Each update is dated, summarised and linked to its original source.

No feeds to remember to check. No afternoon lost to 15 open tabs. Picnic keeps an eye on the neighbours while you get on with your day.

Better together

Here's where it gets interesting. Competitor Moves don't sit in a separate feed gathering dust. Picnic puts them alongside your customer signals, helping you spot when what your customers want lines up with what competitors are doing.

Instead of joining the dots yourself:

Customer: “Can we get scheduled exports?”
Somewhere else entirely: Linear launches scheduled exports.

You might see:

4 customers asked for scheduled exports. Linear and Asana shipped it this quarter.

Suddenly, you've got a much clearer picture of what's happening and why it might matter.

So, what's the point?

Competitive Watch helps you spot emerging trends, understand where the market is moving and make better-informed product decisions.

Your competitors are making moves. Your customers are telling you what they want. Picnic brings both together, so you can decide what deserves a place at your own picnic.

Your customers are already telling you what they want. Now you can see what the rest of the market is up to, too. 🧺